It is VITAL for this person to have a heart of database management. Our past clients and sphere of influence is the MOST important part of our business. The cost to acquire a new client is much more than making sure a past client comes back. We want to go there first. We want a person who can quickly take a broad vision, turn it into a real plan, and execute that plan utilizing VA help when needed for design, etc. This person should be trained to come up with calls to action, understand digital marketing, email execution, find the right gifts to send past clients, and execute on everything.
We do want to market on the web and in social media. This person should be able to coordinate that. It comes secondary to our database strategy. Real estate knowledge is a plus.
- Database Cleanup/Coordination
- Database Plans and Touches
- Past Client Ranking System Design
- Coordinating the Purchase and Shipping of Monthly Gifts
- Coordinating a Monthly email Drip System
- Social Media Marketing Design & Execution
- Internet Landing Pages Design and Execution
- Wordpress Coordination and Execution (through others is acceptable)
- Client Support & Communication
- Vendor Coordination to Give Past Clients Special Deals