House of Air is looking for a highly skilled Online & Digital Marketing Manager to manage our companies online web presence and online advertising efforts. An ideal candidate will be able to create digital media (images and video assets) and will be able to effectively manage and measure the success of pushing these assets through the our website, Social Media channels and other pay-for-play marketing channels.
* Implement House of Air's full online digital marketing plan and assist with strategy development and revision.
* Collaborate with the management team to create appropriately sized image assets for digital advertising on company website (https://www.houseofair.com), Social Media channels (Facebook, Instagram, Twitter, and Snapchat), and assets for online advertising (banner ads, retargeting ads, etc.) via other channels.
* Create polished, professional grade videos from raw video footage for digital advertising on Social Media channels.
* Update and modify website content within Wordpress pages and templates.
* Update and modify Search Engine keywords, descriptions and keyword and phrase targeting for Wordpress pages. Set initial baseline for website SEO and report monthly on improvements in optimization efforts.
* Track the success of all online advertising efforts through a web analytics platform and report on a monthly basis the success and provide areas for improvement of these campaigns.
* Modify and create advertising campaigns for retargeting customers via a retargeting platform.
* Create, modify and improve House of Air stock photography for use in online advertising efforts
* Candidate should have significant experience in developing and modifying image assets. A core understanding of a minimum of two of the following programs is required: Adobe Photoshop, Adobe Fireworks, Adobe InDesign, and/or Adobe Illustrator.
* An advanced understanding of hand-coded HTML and CSS (Cascading Style Sheets).
Understanding of and ability to navigate within the Content Management System (CMS) Wordpress is required.
* Understanding of PHP Wordpress Template optimization is a plus.
* An expert level understanding of the Analytics platform, Google Analytics, and knowledge of how to properly track multiple online campaigns and the effectiveness of the campaigns is required.
* Understanding of how to use a Content Delivery Network (CDN) like Amazon’s CloudFront for fast, global delivery and redundancy is a plus.
* Knowledge of a retargeting platform like AdRoll is a plus.
* An understanding of how to run A/B (Split) variant testing for website pages and advertising campaigns is a plus.
ABOUT HOUSE OF AIR
House of Air is a trampoline park located in San Francisco, California and is focused on athletic and recreational activities related to trampolining - this includes open jump time, aerial and physical training on trampolines, trampoline dodgeball, and fitness classes. We cater to group events, including birthday parties, corporate events, family events, and fundraisers.