I have an online short-term lending company. I am looking to add some personality to our communication with our customers. Repeat business is incredibly important in our space, so I am looking to provide written communication that is memorable. Dollar Shave Club is an example of a company that "pokes" fun at itself. We generally send emails to a customer for the following reasons: "Loan Approved and money is on the way", "Payment Reminders", "Loan Payoff Congratulations" and invitations to our inactive customers.
Again, I am looking for personality, edge and humor.