- We have an iOS Mobile App (Sports market) that has been developed and is about to have a "Beta" release -- May 15th.
- We also have a Marketing team that just started performing some high level market/customer analysis.
1. Initially set up LOCALYTICS to make sure we use its capabilities to the maximum extent (e.g., event tracking).
2. Suggest tests once the app is released in May 15th.
3. Help analyze the data from LOCALYTICS once it becomes available.
4. Make suggestion to improve "beta testing" process to optimize customer acquisition/retention.
Let's start with TASK 1 and see how it goes from there.