I am working on a remake of the website http://www.alchimia.it/ , and I will need a technical SEO assistance through all the process.
THE CURRENT WEBSITE http://www.alchimia.it/
The current website has a great SEO ranking, and in particular it ranks very well for our most important keywords: contemporary jewellery school Italy (or its translation in italian). 90% of our revenue comes from customers that find us through Google search, so it is really important to maintain that ranking and even improve it in the future.
The current website is developed through static HTML pages without twitter bootstrap (not mobile friendly),and it is hosted on a private server (shared with few websites), that has a 32 core CPU with windows 8 OS, 32 Giga RAM and 20 dedicated megabit and 512 of upload speed.
1.THE FIRST THING TO DO: UNDERSTAND WHICH FACTOR IS MAKING MOST OF THE CURRENT SEO RANKING.
Is it related to the server’s performance? Is it due to low competition for these keywords? How will...