Key Functional Areas of Responsibility
• Perform weekly account management of pay per click accounts on Google AdWords for clients.
• Perform weekly account management of Google Analytics for clients.
• Perform weekly account management of YouTube analytics for clients.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage and maintain updates for large keyword lists.
• Provide creative copy suggestions for ads.
• Assist in the management of video ads on AdWords
• Assist in Goals and audience remarking in Google Analytics.
• Provide recommendations for keyword opportunities, campaign structuring, targeting, and other facets of paid video ads in accordance with client goals.
• Support the generation new paid video ad campaigns, ad groups, and accounts and aid in the creation of new paid video ad marketing initiatives.
• Generate weekly client reporting for all major metrics, goals tracking, and revenue tracking from YouTube, Google AdWords and Google Analytics
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Communication to management on project development, timelines, and results.
• Excellent analytical, organizational, project management and time management skills.
• Passion for internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• High levels of integrity, autonomy, and self-motivation.
Professional Skills & Qualifications
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience in Video Marketing via AdWords, Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience working with popular PPC ad platforms (AdWords, Google, YouTube).
• AdWords certification a plus.