We need a commercially minded digital marketing expert who has run large scale lead generation and marketing campaigns. You will have been responsible for full P&L responsibility, and managed large scale budgets.
Full reporting responsibility and analysis of optimisation of specific advertising channels + Ideas suggestion of split testing of landing pages and copy optimisation.
This is a consultancy role with a small amount of hands on work.
We have many lead magnets and lead sources as well as a range of upsells. The main product being the Marisa Peer Method but there are many smaller self liquidating tripwire products which feed into infusionsoft via faceobook ads and email nurture sequences.
We are looking for someone to optimise the sales machine we are building, make suggestions about how to optimise and analyse lead behaviour.
- Infusion attribution analysis.
- Upsell and cross sell.
- Landing page conversion.
- Analysis of buying behaviour.
Other skillsets and understanding:
Lead generation - Create a leadgen campaign that breaks even / turns a profit inside a short term nurture. Our break even target per course is 5 places sold.
Native ads - Set up a successful native ad campaign
Affiliate marketing - identify affiliates who have experience with marketing to the personal development coaching and therapy audience
List purchase - email solo send we need to buy space on appropriate email lists.
Media buying - buying banner space on websites visited by people open to taking our training.
Paid advertising - Facebook, Google search, Google display, Linkedin, YouTube
SEO - To increase the visibility of marisapeer.com and in turn increasing the visits to the site.