We are working with an existing kids sports & recreation enterprise in the North Eastern United States area that offers skills training and recreation activities (primarily for elementary and middle school kids) on weekends, after school, school off-days, and summer vacation. We are going to extend the enterprise into additional states and have a target area in mind. As such, we need to find schools and/or other venues that have well-maintained gym facilities that are available to rent during the desired times. The first phase of research will be to create a chart listing all of the elementary, middle and high schools with the required facilities and their contact information in the desired geography. Phase 2 will be to contact the schools to find out whether they are available and willing to rent during those times. The chart should have columns for each of weekends, school off-days, and summer vacation so that we can keep track of each time period. For those that are willing and available, we will also need to gather the information about how to apply for and secure the venue, cost, etc.
The final phase, once we review the results in detail and visit them in person, will be to create a short list of the most desirable sites and then work to secure 1 or more.
Draft Market Research Questions (to be refined with the upwork contractor)
All work to be explored through secondary research sources (no interviews or focus groups with potential target market).
What is the size of the children and youth sports and recreation enterprise "market" in the defined geographic area and in neighbouring states?
Describe the target market buying behaviour, for example:
What factors do they consider when purchasing this product or service?
What do they like or dislike about current products or services currently on the market?
Who are the enterprises primary competitors in the potential new geographic area, what do they offer and what do they charge?
What are the opportunities to be a paid or volunteer sports coach in schools (high school, middle or elementary) in the potential new geographic area. We want to compile a list of what's currently available.
What does the youth sports and recreation market look like across the state and in neighbouring counties?
Details regarding the specific geography, target market and business will be provided upon awarding of this contract.
We are looking for market researchers/business development consultants that have experience with this industry.