Using data exported from our company social media accounts, provide a written summary report of highlights discussed below for use at our upcoming marketing strategy meeting., including relevant charts/graphs or visual representation of data as pertinent. Strong command of business English language and grammar conventions is a must.
Quarterly reports will be desired if work produced is of good quality.
Sample Information to be reported (may vary depending on social media platform, Facebook, Twitter, Instagram)
Overview info about our quantity and demographics of followers/fans (how many followers on each channel, age, locations, what common interests people have, when they are active, etc)
Overview info about our paid promotional activity (total spent per month, performance metrics like clicks/impressions, top performing paid campaigns, least performing campaigns, general return on investment)
Overview of activity of most popular non-paid social media posts.
Estimation of weekly audience reach (impressions) across our social media platforms.
Compare data from social media platforms to data exported from our event management system to evaluate sales conversion.
Compare data from social media platforms to data exported from our Google Analytics to evaluate web traffic changes.
Compare general social media performance with that of competitors or industry leaders.
Statement of type and frequency of social media activity of competitors or industry leaders.
I will provide additional data as needed for comparison/analysis.
Presentation of findings will need to be in Google Docs and/or Google Sheets or Microsoft Word or Excel.