Basically we are looking to find the market-product fit for textografo.com.
Our online competitors are Lucidchart.com, Gliffy, draw.io. On-premise software are Visio, SmartDraw, ConceptDraw, omnigraffle... Our main differentiator is the text to diagram feature which allows to type text and get your diagram (flowchart generated automatically).
Our priority goal for this year is to get funding. And to get funded, I believe that we need tractions (BTW, even this assumption can be questioned...)
The end result of the marketing strategy should then to get a growing base of paying customers.
I've put together below a list of actions I have in mind but this list should be review / agree / ordered by priority as part of the definition of the marketing strategy.
Note all that some tasks maybe done by yourself if we think that's relevant (depending as well on budget, availability...) or by myself of even an external person. Some task may also only require guidelines.
(Non Exhaustive) list of actions:
- Build a marketing plan
- Run market / competitor analysis
- Define the buyer personas
- Position the product vs the market
- Run and measure marketing experiments
- Optimize email marketing
- Oriente the product roadmap
- Supervise Public Relationship
- Blog Content strategy
- Review current content (web site, blog) and provide guidelines