I'm looking for a branding strategy for a company owner of 8 years. The owner wants to leverage his scientific background which has helped him create the business he owns and runs today. He feels his technical and analtyical approach to business has stemmed from his scientific days in University and wants to leverage that in his personal branding. He is looking to attract like minded people who are looking for entrepreneur guidance from him and have similar scientific backgrounds.
What we need from you is a plan to demonstrate how you would help this business owner leverage his background and explode into the marketplace. Scientific magazines/journals like New Scientist, IOP, Discover, American Scientist, Popular Science etc are of interest, along with business periodicals.
Proven experience is a must - we need to see proof in your initial response with individuals you have worked with to help them make their mark in the market place.
If you are going to respond with a generic Social Media response such as: write blog posts, post on Twitter etc - this is a given. It's the strategy, approach and delivery we are looking for. So, seeing you have done this for someone else is what is most important in awarding this job.