I have been working with a marketing person on defining my business’ messaging. We have produced a positioning guide that outlines the new messaging. Website content is being created in line with the positioning guide.
I need a WordPress expert to upload the new content, make some design changes and institute SEO activities to drive traffic to my site. At the beginning of the project, you will receive a document that describes in detail all the content changes as well as some design changes that have been identified.
Here is a list of the work that needs to be done:
1. Load New Content
2. Execute Design Changes (for example, selecting and posting new images, updating webpage layout, video uploads, fixing and creating webpage links, etc.)
3. Create XML sitemap
4. Develop Site Optimization Strategies and Activities
It is important that this person knows how drive traffic and can produce more leads through SEO activities. We sell into local markets, so local SEO techniques are important.