We run a toy and gift e-commerce store and our website is pretty barebones with just links to our products. We need to bring life into these pages and flesh out what customers will see when visiting our site with strong call to action, banners, promotions, information, links etc - everything needed to allow customers to easily browse our site, lead them to new and interesting things, and entice them to buy our products.
We need homepage, category, product details page and shopping cart landing pages conceptualized with layout, banner and promotion ideas and copy so we can hand off to a graphic designer and developer to implement them. Research our competitors and come up with ideas on how to best display our products, categories and offerings on these pages. Ideally we would be provided a rough sketch of the pages along with a description of the content and copy