We are looking for a talented Facebook Ad Expert to join our virtual team as a location independent contractor and take our start-up to the next level.
With your deep knowledge of Facebook ads and online media buying, you will be working directly with the Founder and CEO to drive hotel bookings in ski resorts via Facebook and YouTube and identify, and evaluate innovative opportunities for campaign growth and improvement.
This is an ongoing role for a location independent contractor.
As a contract role you can be based anywhere in the world and work the hours needed to achieve our goals. Our campaign is focused specifically to the German, London and Australian markets.
As a Facebook Ad Expert, you will be an expert across Facebook and other social platforms, including YouTube - from the data and analytics available through to creating, implementing, delivering and optimising campaigns. You will own thought leadership within social and deliver stand out solutions in Bought, Owned, and Earned media across Facebook and other social media platforms.
- Creation and daily monitoring of Facebook advertising (90%) & YouTube campaigns(10%)
- Testing and analysis of key metrics to optimize performance and meet business objectives
- Optimize targeting, retargeting, creative, marketing messages, marketing spend, bids and budget allocation across paid social campaigns.
- Monitor ongoing campaign performance
- Execute daily campaign management and optimization to ensure successful performance
- Monitoring of daily reporting statistics for accuracy
- 3+ years Experience in Facebook Marketing and online media buying
- Experience with A/B and multivariate experiments and constant improvement
- Proficient in providing reports on key metrics
- Experience in Facebook Ads for hotel booking platforms a benefit but not necessary.
- Solid knowledge of website analytics tools (e.g., Google Analytics)