We need market research into a modestly-sized western US specific city to include:
1. demographics both macro and by sub market area, housing prices/trends, incomes/trends, industry/jobs/trends, population/trends (age, gender, ethnicity), regional news and trends.
2. Specific asset classes that we will define. We need category specific data including type, locations, rates, costs, occupancy, amenities and some other target metrics and characteristics.
3. Some phone 'shopping' surveys of operators/owners, so professional discretion and good phone skills are critical.
This information will be going into a business plan and there is follow up work as well. We'd like a written report that can be built upon, doesn't need to be fancy but we want good data, charts, and concise explanation. We are data driven so the report needs to include relevant and timely data and all references.