The Search Engine Optimization/Pay-Per Click Specialist will work closely with the
Founder/President of the company. This person needs to be organized, understand business
drivers, and possess effective communication skills to develop and maintain close
relationships with clients and the top-tier search engines and other advertising channels. This
person will be responsible for implementing methods to improve clients' websites organic
search rankings (SEO). This includes keyword research, analyzing clients’ websites,
documenting SEO changes, and communicating changes to the client. In addition, the Search
Engine Specialist will develop and optimize every aspect of clients’ pay-per-click campaigns.
This includes managing keyword research and bids, formulating and managing the PPC
budgets of clients, analyzing results, and reporting results to the owner of the company.
Essential Duties and Responsibilities:
° Conduct keyword research and selection for pay-per-click...