We are creating a mobile app in the celebrity news category. We are looking for an experienced mobile app marketing expert that understands the customer discovery process. Our initial target market is girls ages 13-16.
We want to obtain a certain number of installs to gauge adoption and usage that will allow us to quickly iterate modifications to the app and retest. In your response to us, please provide some detail as to how you would go about determining the user’s initial reaction to the app, the metrics of installation, usage and sharing the app with friends.
We need a mobile app marketing expert that can execute this customer discovery process quickly and very cost effectively. In addition, we are looking for someone with mobile app product development and design skills to be able to recommend changes to the mobile app.