Management of development for the revamped website including:
a. Home – Opening video, Slide show of pictures, welcome statement, social media feeds, upcoming events.
b. E-Commerce – Setup and verification of product ordering workflow.
c. About us. History of the company – Testimonials
d. Cigars – Listing for Mild, Medium, Full Bodied
e. Drinks – Listing of Drinks offered
f. Calendar of events and signup for events – Google calendar based with call to action of posting.
g. Blog (Not limited only to wine but cigars and spirits, perfect pairings, cigars for the month, drink of the month, etc. and newsletter archives
h. Contact us – Online form, map and address location, frequently asked questions, feedback/Testimonials form.
b. Responsive design of website
c. Photoshoot of images that will be used for digital (website, constant contact, social media) and print media.
d. Configuration of social network links and feeds on the website (Facebook (make this a public page rather than having to login to view content, twitter, Instagram, Linked in) and enhancing the current social media foot print that will integrate with promotional campaigns that will increase traffic to the site and store.
e. Search Engine Optimization (SEO) and local listings
I. After verifying business information, we would claim or create local listing page for up to 10 major local search engines such as Bing, YP, yelp, Google, YEXT etc.
II. We create content for each listing using SEO friendly content and updating URL’s and adding images.
f. Integration of system used at Karma Cigar Bar (Revel, infusionsoft, Paypal, Quickbooks)
g. Cigar dojo integration on the site
h. Cigar aficionado – Where to smoke app
i. Press releases to cigar aficionado, cigar press – other cigar publication
j. Google calendar integration
k. E-Commerce product and post listing
l. Constant contact email marketing and segmentation of different customer groups into categorical campaigns.
m. Weekly blog posts covering cigars, beer and wines
n. Social media posts to linkedIn, youTube, Facebook, twitter and Instagram
o. Text messages to VIP group.
p. Meetup integration on website for upcoming events and links from social media, text messages and constant contact eBlasts.
q. EventBrite Integration on the website and social media avenues
r. Workflow and integration of Price costing module for instate and out of state
s. Integration of events, special, deal on the current website
t. SEO and local listing throughout the year.
u. Advertising of new products, lockers, new buildout of expansion and targeting customer base with status of new build and upcoming cigars, beers and wines.