Develop drip campaign and show results on one of our easiest drip as a starting point. If successful we bring more of our current drips to you for improvement.
We use Act-On email marketing, it is totally synched with our sfdc and erp.
We sell B2B Home decor in Usa
We have 10,000 contacts and 1500 active b2b accounts
We generate plenty of b2b leads every day
We are not successful in converting them into customers
What I would like a project bid on :
-You have to implement a new drip campaign, and improve by over 400% the conversion rate of our current b2b (wholesale) leads that come to us from a specific web landing page.
-We get very specific google adwords traffic there.
-As much as 20-40% of the visitors fill out the "wholesale log in request form" which is pretty good
- All leads are fresh
- But a very low % of leads convert in our attempts at using drip
- Target Market - USA - Female - Age 40 - 70, Mostly living in north or midwest USA
We hope to start with the simplest drip and then we will Add More Drips if this one is Successful
WE WANT SOMEONE WHO WILL
1. Review the specific (above mentioned) email drip going to above list of leads.
1a. Review drip data and response rate, web activity of recipients, conversions and conversion value
1b. Review Templates we currently use
1c Understand our marketing & brand identity, our customer profile.
2. Suggest and Discuss ways to radically improve our current results.
3. Design Plan of Action
4. Implement Plan of Action
5. Review Results of Next to 2-4 weeks
6. Discuss and Implement Changes
7. Review results of Next 2-4 weeks
8. Discuss and Implement Changes
9. Review results of Next 2-4 weeks
10. Discuss and Implement Changes
11. Victory ! We hope at this point we have successfully completed the project.