We are an Australia-based service that helps Western businesses localised their marketing content to Chinese audiences. Your role is to create English content and articles to promote our business and contribute to our online lead generation efforts. You will be given guidance and specific instructions from our CEO but will also be expected to proactively come up with creative concepts and execute them. An understanding of Chinese language and market would give you a big advantage in this role.
Research: both for our customers who might have China related needs and also for internal company content creation purposes.
Creating useful/entertaining English content. Content types include online guides, infographics, blogs, PR articles, social media posts
Set up online lead generation/automation systems (guidance will be given)
Finding and acquiring strategic relationships to promote our content where relevant (guidance will be given)
Analyse user behaviour data and make content improvements or give market insight based on metrics
BA or BS degree in communication, journalism, media, marketing, writing, English discipline or the equivalent relevant practical experience
Outstanding English communication skills (written, verbal, stakeholder engagement)
Some understanding and familiarity with the Chinese language, culture and market
You enjoy working in online media, communications, marketing, thinking strategically, creatively and resourcefully
You enjoy writing and creating content
You enjoy being proactive and the challenge of learning new things
You’ve previously worked as a journalist, blogger or freelance writer
You’ve previously worked in online marketing, content marketing or copy writing
A strong understanding of user experience principles, rich media and social media
Experience creating for mobile-first platforms, products, websites and basic design, HTML and CMS skills
Excellent problem-solving skills, sound business judgement, strategic and analytical capabilities.
Excellent project manager and relationship manager, with the ability to work independently and on multiple initiatives at the same time.
Fluent Chinese mandarin communication ability – spoken, reading (writing ability can be less fluent)
You’ve studied/lived/worked in Australia/US/UK
You are familiar with Chinese digital platforms such as Wechat, Taobao, QQ, Youku, Sohu, Baidu etc.
You have experience or networks in any of the following industries in: Education, Tourism, Health & Wellbeing, Real Estate, Food & Beverage, Technology, Journalism, and/or Consulting