campaign/tag creation, subid reporting, campaign profitability tracking and optimization, daily reporting, comfortable with tracking and analytical systems and adservers
Manage ad trafficking, ad creation, QA, and reporting
Monitor campaigns throughout lifecycle, communicating with account managers, creative and vendors on issues as needed
Optimize campaigns, including reviewing reports and making suggestions for improved performance
QA or troubleshoot 3rd party tags, flash files, and other advertiser-provided creatives
Stay abreast of current and upcoming technology product capabilities
Ability to create and manage workflow processes and software systems that are used to sell, input, serve, target and report on the performance of online advertising
Mention the word Blue on top of your cover letter so I can understand that you have read the whole post.
Responsible for for maintaining the internal hardware and software reporting systems.