The Ad Ops Specialist will set up, run, and optimize Online Media Diva's network campaigns and maintain several Wordpress Blog sites. S/he will analyze and manage campaigns on several ad-serving platforms, make recommendations for ad ops innovation, and strategize process improvement efforts on the tech and marketing side.
• Assess and analyze daily campaign pacing and delivery to determine optimization goals and adjust campaign settings accordingly
• Manage inventory to ensure that all current and upcoming campaigns deliver successfully
• Manage and construct mobile and desktop campaigns on our ad-serving platforms, Cake, Renegade, and Adap.tv(1 by AOL).
• Manage technical issues that arise troubleshoot them
• Serve as webmaster for OMD's Owned/Operated Wordpress blog sites
• Generate weekly reports that consist of relevant campaign pacing metrics
• Manage post campaign delivery reports and provide additional reporting needs and analysis
• Identify strategies...