We are a recruitment company looking to shoot two short 1 to 1 1/2 minute ad videos. One is targeting employed and unemployed individuals looking to switch or start a new career. The other video is targeting employers who are looking for qualified talent. Wanted to use A LOT of humour for both videos.
Story line for video targeting employed and/or unemployed: Quick cuts of a guy getting ready for work everyday. On his way to work, he gets things thrown at him, splashed by a car, etc., just overall negative events. After the same routine everyday, and the same negative events on his way to work, he finally burns out, looks to the camera and yells "FUUUUU" - cut to black screen with our logo, tagline and contact info.
Story line for video targeting employers: Two employers behind desk interviewing one candidate at a time. Using over-the-shoulder shots, employers are met with unqualified talent and obviously are frustrated with the results. When candidates answer the questions, edit video to cycle through responses one after the other. Cut to black screen with slogan, logo and call-to-action. Inspiration taken from interview scene (2:30-8:00): https://www.youtube.com/watch?v=ahyFoPPNDEk