We are seeking someone (ideally in Southern California) who is experienced with marketing communication strategies (art, messaging and creative) for sales and marketing campaigns. The ideal candidate will have over 5 years experience delivering comprehensive marketing plans, including product promotion, advertisement development, media planning, online direct marketing, loyalty initiatives, etc.
A team player with a get it done attitude to contribute to the creation of all customer-facing written content including websites, social media posts, marketing materials, and product information blurbs. You should be able to leverage content to develop and execute effective digital marketing materials and campaigns; utilize tools such as marketing automation, for website, blogs, social media, etc. to efficiently and effectively promulgate messages. Implement effective and ongoing SEO strategy along with design, develop, and execute effective lead generation campaigns; develop metrics to evaluate and quantify results; use feedback to optimize campaigns for maximum impact. Responsible for demonstrating acceptable ROI for all marketing expenditures. Guide preparation of detailed and comprehensive marketing activity reports and present to executive management on a monthly basis.