We need to create a logo and branding for a new company. These would be used on POS and product labelling.
The company's name is "The Maldive Fish Inc.". Products would be branded under "The Maldive Fish". Company is in the process of product selection. Once completed, product packaging design would proceed using the logo and brand themes.
You need to therefore design a logo, branding and labeling samples.
The minimal deliverable would be:
1. Logo (color / duotone / monotone - svg - RGBA/CMYKA legend) - Logo design will be a key item. Therefore, only when we can accept the design, can we approve further work or any payment.
2. Brand theme style guide (with visual examples print/web - web examples should ideally have css files separate from basic html)
3. Letterhead, Stamp, Email signature - docx / svg / html with embedded svg
Important: Deliverables to be delivered partially (as planned) in less than 12 hours after starting work on each part. This will be a deciding factor of continuity of project.
You should be able to accept criticism and change until we can accept any of the deliverables.