...everything started with a young European woman chilling in a hammock, wearing her favorite hat. While she was making a paper plane (because she likes the lightness and the playfulness of paper planes) she created the idea of starting her own travel agency for wealthy Chinese. Because that's what she really likes = Travel!
She set up a company in China which she calls ElemenTravel.
ElemenTravel is a travel agency that will target affluent Chinese between 28-49 years, who are looking for an authentic, individual, tailor-made travel experience, different from mass group tours. They will not be first time travelers to overseas destinations but have been on the typical 6 countries in 11 days tour before. They are now looking for a more in-depth experience. They will usually be travelling in small groups, e.g. friends, family, couples.
ElemenTravel will provide special niche packages featuring something extraordinary which will be difficult for Chinese travelers to arrange by themselves....