PHASE 1: Strategy, Design, SEO Foundation and Programming
• Detailed keyword research
• Rewrite all of the content necessary to use on the website, ensuring it is keyword rich.
• Generate heat map to determine user flows focusing on mobile
• Provide recommendations on the best layout/concept to work throughout the entire life of the website
• Add design features to create brand consistency on site and social media (update banners and images)
• Recommend call to action buttons, rollover effects, dropdown menu bar, favicon, h1, h2, h3 and h4 headlines, link color and bullet points
• Integrated blog
• Inter-linking between pages to increase website retention
• On-page SEO including URL creation, meta-descriptions, title tags, etc
• Set up webmaster tools and submit sitemap
• Create necessary emails and distribution lists for contact forms
PHASE 2: SEO Campaign, PPC Campaign, Website Maintenance and Monthly Reporting
• Promotion on social media (daily) and enewsletter...