Our startup built best-in-class security software for mass users. But our team has only coders (no marketers). We tried AdWords for user testing and it already became healthy profitable. We need an Expert in PPC to scale it, so we can focus on coding.
You will need to start with creating successful campaigns in Bing Ads. As mentioned above, our Google AdWords already brings us some profit, despite the fact that we have no experience and spent on it minimum time. So, we don’t want to touch it, until we have found the right person. We did very little in Bing Ads, except setting up an account. So, it will be used to prove your skills (and generate initial rewards for you). If you can demonstrate successful performance in Bing Ads, we will be more than happy to let you take over Google AdWords from us as well.
We are looking for a long term relationship and, ideally, would like to find a superstar marketer to join our team. But, we shall take it step by step and, right now, we want to maximize profit from SEM first. So, we intend to start with achieving milestones in Bing Ads in this project, before proceeding with Google AdWords and scaling up your rewards further. Then, if you are skilled in other digital marketing areas, it would be absolutely great and we would certainly discuss with you strategic marketing plans and use of other channels. Graphic design and UI/UX skills would certainly be a bonus.
We do plan to improve the current website design (built before we started with AdWords), based on data related to our best performing keywords and ads. But, we wished to get an input from a marketing specialist prior to contacting designers, so that we don’t need to redo landing pages again unnecessarily. We can provide you with any necessary technical help related to PPC accounts, analytical tools, website front-end and back-end, etc. We have set up various analytical tools, such as Google Analytics and Piwik, and could discuss adding other tools, if required. We shall need a true professional in the PPC field; therefore, you will be asked to provide us with your proven track record of successfully setting up and managing PPC campaigns. Strong preference will be given to candidates with AdWords Certified Professional and Bing Ads Accredited Professional status.
Few words about our product and team. Our software allows to lock files/folders on your PC or portable USB drive with a password just by right-clicking on them (encrypting data in the background without interruption of a normal workflow). This is a unique tool, based on some cutting-edge technologies, plus years of research and development. Now, the first version is finished and you can find it on www.safeplicity.com (go ahead and try it, it’s a great application to have for anyone who uses Windows). It’s already unparalleled in what it does; but, we have even greater and more advanced features in the pipeline, so our coders want to focus on the product as much as practicable (remark: our developers graduated from the University of Cambridge, UK, and each of them has more than a decade of practical experience both in coding and software architecture; so, they are smart, skilled and quite ambitious). We want to build a product that people will love and we do have Big Hairy Audacious Goals. In short, we are thinking big and aiming for dominance in the huge market.
So, we are looking forward to finding a candidate, who could recognize the true potential of this project, join our team and help us grow user base and monetize the product.
Please, ensure to provide a cover letter with detailed info related to your experience, qualifications and intended participation in this project (including answers to the questions in the section below).