Estimate “The Numbers” for 3 FM radio stations
Summary: Produce an estimate of the number of listeners per week on KYTE FM, KCRF, and U92 radio stations based in Newport, Oregon.
Background: We are a small startup company and have produced a smartphone app for use with FM radio. Listeners download and use that app while listening to FM radio. We’re testing the app on three radio stations in Newport, Oregon. The small radio stations cannot afford Nielson/Arbitron service so we don’t have any numbers to determine what percentage of people have downloaded that app. We conduct promotions on the radio stations for several weeks. After each week we need to determine the percentage of listeners that have download and are using the app.
1) Use the information below, along with other Nielson/Arbitron of comparable markets to approximate the number of listeners per week, for each radio station.
2) Produce a report that shows the comparable radio stations with similar population demographics and how the numbers were determined. It’s desirable to use West Coast radio stations.
KYTE – Today’s hits, yesterday’s favorites
KCRF – Classic Rock
U92 – Country
Lincoln County 46,000
County Demographics: http://www.city-data.com/county/Lincoln_County-OR.html
Median resident age: 49 years old
Newport, Oregon 10,000
Lincoln City 8,000
Waldport, Oregon 2,000