Our client has daily email blast service covering a niche market with daily news in their industry, due to the type of audience and industry they cover they don’t operate a website, and their core focus is the email blast. There are number of challenges we face on the email blast as well a list of upgrades they wish to male on it. They currently use mail chimp pro package, which is so far not solving many of the issues or is not properly set up.
> Responsive – Email should be responsive among all PC and mobile devices
>Text Limitation – A review on the possibilities to solve the limits of text which cause the message to truncate
>Accordion Style or at least Anchors – News headers should either work as accordion style which would expend the email view to read the article, or at least anchors which would send down the users to the article itself
>Emails classified as promotions in Gmail – the audience are actually signing up for this service, and they should not be receiving it to promotions section
1. Rules for header best header size
2. Style on layout Article sections and Advertisements
3. Overall a professional designer to redesign the entire look and feel of the email blast template
Any email blast system we’ll use should be connected to our in house database which manages the editorial production, at the pre-scheduled time to send the daily blast the system would pull the articles live from the system (or if we could locate a platform which also has a module to manage production of article would be great)
Asses The best solution which would automate the settings and management of ads placement rules, such as positions, ads rotation, amount of showings, and track all actual placements.
The email blast system should provide the good set of analytics.
We know about the many limitation in email styling and our goal is to locate the best possible expert who has prior experience in this area, and can show a profile of previously successfully developed email blast projects.
Technical, we’re aiming to identify the best existing platform which comes closest to our client’s objectives, as well for the right talent to fill in the gaps with unresolved processes either by utilizing already existing application which would integrate with the email blast system, or custom developing.