Here is the deal. I own an e-commerce site that sells luxury leather goods to professionals, but you and I know they do not spend time looking up bags on the phones or during their lunch break - if you buy my leather bags it could be the last time I see you, as they are that good! So instead, I want to write stuff they would enjoy to read, serious business stories that generate discussion and informs them. I want a blog that gives a commentary on politics, business, technology, fashion and sports (Football, Golf and Formula 1).
The way it works is this - I will send you a list of topics to write about (I call this content pipeline), you will have access to the editorial calendar (with relevant events to my audience e.g. World Economic Forum or India Economic Summit or Dreamforce etc), I will also include my thoughts / opinions which you might have to fact check me before I become another Donald Trump.
Every article has to challenge status quo, engage the mind by posing challenging questions, pointing people to interesting content elsewhere online and encourage discussion.
So I have categorized the blogs under:
Esquavi Briefcase - These are articles about politics, business, technology and upcoming relevant events. Mainly commentary, observation and opinions. (It is okay to have an opinion as long as we do not make it look like facts). The audience for this is mainly professionals. The style and tone is similar to that of theibanker.com, I have worked in financial services and boy did I observe some fun and stupid things, but also good things. The style is laid back, witty, but makes a serious point underneath the veneer of fun!
Esquavi Handbag - I am into fashion, and articles from the Esquavi handbag will focus on world of fashion and design. So here we can talk about interior design, art (my father was an art dealer so I will chip in with ideas and topics), museums, art galleries, jewelry and anything about world of luxury. Here we also do talk about my luxury bags.
Esquavi Duffel Bag - As you are starting to see a pattern here, each bag relates to the contents you find in them! from the esquavi duffel bag we get opinions on football (mainly English premier league, Spanish La Liga and Italian League), Formula 1 and Golf. Here it is just about having a view, looking at sports from a business perspective and really being opinionated!
The esquavi 'bags' as I call them, will be linked to newsletters which will be sent out each week.
The goals of content on Esquavi are very simple:
Encourage people to visit again (focus on return visitors than just new visitors) and regularly enjoy our content.
Encourage people to sign up for mobile/desktop notifications (to know when we have released new content).
Encourage people to sign up for newsletter.
And most importantly for people to participate in the content we produce.
After writing an article, you spend the next few days responding to comments, commenting on other blogs/articles relevant to the articles you have written.
You will be compensated for this as well. Content distribution is as important as Content creation at Esquavi.
A bit about me:
I have worked in finance for over 8 years, worked in the insurance industry (they say no one chooses an insurance career you fall into it - but I would like to say I got pushed into it) with some global companies XL Catlin, Marsh & McLennan, Willis to name a few. On the side I always tried business ventures, exporting cars, selling online, digital marketing etc.
I have traveled often (don't we all say that!), having visited Morocco, Nigeria, Botswana, South Africa, Zimbabwe, Uganda, Kenya, USA-New York, Spain, Gibraltar, Italy, Scotland, Ireland - I could keep going.
I read a lot for my own good and constantly jot down my opinions or epiphany's.
So my travels, experience and interest in business will influence the content that comes out.
I also tend to do informal interviews with business leaders which I want to share with ambitious readers of mine.
When do we start?
As soon as possible - I am a believer in "fail fast learn quickly".
How do I choose you to work with me?
Show me your top 3 articles either relevant for Esquavi Briefcase / Esquavi Fashion Handbag / Esquavi Backpack.
I will read them, if I enjoy them, feel like participating and can relate to the style then I will shout "take my money now!".
All the best, I hope to work with you on this exciting adventure...and why do I think it will work and become big? Because together as a team, we will write stuff we ourselves would enjoy (expensively)....