I currently run 2 martial arts schools.
I need to re-brand them in preparation to launch a campaign for franchising the schools nationwide. I want the schools to have a top notch, professional, unified image and to leave the customer saying "wow, who is behind this!?"
In addition to a logo, I need a unified brand image for:
- interior and exterior look of the schools. Including paint color, font styles, wall decor, window advertisements, etc
- advertisements and sales literature including brochures, postcards, business cards, fliers etc
- uniform and look of employees
- etc. An overall brand deck.
The name and vision for the brand is as follows:
Name: YAMA - The American Family Martial Art
Target Market: Kids aged 4-13. Their parents and other adults with disposable income. 75% kids, 25% adults.
YAMA is a martial arts center that is welcoming to people of all abilities. It is clean and professional, warm, welcoming and encouraging.
For Kids, YAMA is an activity...