Looking for finding case studies describing situations where visionary entrepreneurs have created successful "brands" with clear identity and vision as long as they have been in lead, but where the situation has gone the wrong way as soon as their concept has been taken over by others.
Examples - Steve Jobs vs. Apple, Anita Roddick vs Body Shop etc. etc.
(Does not have to be world famous brands but good, documented cases where the business has had a clear down fall when the founder has "left the ship")
The case stories will be used as basis for and examples of how to successfully integrate brand building as an important part of any entrepreneurial business plan from the very beginning to make sure the concept from day one is built for growth beyond having the founder and entrepreneur in lead.
The freelance I am looking for has a good background in marketing/brand building, entrepreneurship, are fluently in English and an experienced researcher/journalist.
The work will be executed it two stages, firstly skim the marked for potential case stories, then I will select which it is interesting to dig deeper into, and 5-6 case stories will be chosen.
Please provide me with your relevant background, experience/examples of similar work, and estimated prices.
More information will be provided for a short list of freelances based on the information abow, for a more detailed quote.