I am creating a website that will target women at the ages of 25+. The idea is to build a unique online community/portal where women can get advice on relevant topics, engage with others through debates, contests and get exposed to trending fun/media.
A major goal is to create a bloggers network to help boost the content volume on the site. This is a process that will evolve as the site’s popularity grows.
Troubleshooting - All sorts of problems women can come across with (Ex. Workoholic husband, Depression etc.)
Eat & Move - Nutrition and sports, health (Ex. Paleo vs Veggan)
Mama - Curated motherhood content/adivce (http://babble.com), stories for kids, situations
Zombie or Queen - No ideas here but I like the title and would be great to brainstorm
House of Fun - Games, recipes, trending media, personality quizzes
Sites name - Kalmado.com
Logo - Work in process
Posts -a) Looking for a unique structure here. Example… Each post that presents a problem the solution’s subtitle can be something like “Kalmado’s solution” or “be Kalmado (calm)…) <serious solution> “and have some fun...” <Fun content / trending video at bottom of page>.
Tone of content - The more controversial the better.
Cartoon - Kalmado is actually a girl/woman that has a life story and she is a major part of the site as she should have her own voice. Kalmado is the last name… Need ideas for first name (ex Sarita Kalmado)
Job Description - Copywriting, brand development, creative content
1 - Create a slogan or rather short description of Kalmado. Good example look at this site’s- http://theblondeabroad.com/
2 - Describe the character of Kalmado that would be appealing to the target audience. Tell Kalmado’s story.
3 - A short description of each category (one sentence).
4 - 3 articles for each category.
4 - Suggest any type of ideas in terms of copywriting/context. This place needs to be unique. Differentiation is the key here.
I am looking for a long term “partner”. Please tell me what added value would I have working with you? Write the word “bluesky” in your messege to know that you actually read this.
Please feel free to ask me any questions =]