My partner and I are self-funding and building a revolutionary new financial services/technology startup in Australia from the ground up.
We're looking for a focused self-starter who can help us develop our customer profiles/buyer personas, develop our brand persona and core messaging, work with a creative designer to develop the brand's design assets, and develop a winning marketing and content strategy that speaks to our customers in an engaging way and converts them into qualified leads.
Ideally, this person would also work with me on an ongoing basis to refine our product/service offering and sales plan, plan content for the website, and come up with marketing and advertising campaigns. It would be great if you could also implement your strategies, but I'm open to pairing you with a marketing specialist or copywriter if needed (depending on your skill sets and what you can bring to the table).
I want someone who can create such a strong brand identity, communication strategy, and look and feel, that people will automatically feel attracted to the business. Our customer base will expect modern luxury and simplicity from us.
Some other things that may be required (or that could be completed by one or more freelancers):
1. buyer personas
2. brand persona
3. marketing plan
4. content strategy
5. social media strategy
6. copywriting for website
7. logo and creative design
8. customer engagement planning
9. marketing campaign development/execution
10. marketing team oversight
This engagement would be ongoing (for the right person) at about 10-15 hours per week.
I will give preference to candidates with the following attributes, so please let me know if any of these apply to you:
- Startup experience
- Hubspot Inbound Certification
- Branding experience
- Product development/product management experience
- Sales process experience
- Fintech experience
- SaaS experience
- Web/tech platform project management experience
- Coaching/consulting business experience
- B2C experience
- Australian market experience
- Teamwork.com or other project management software experience
- Salesforce.com CRM experience
If you're interested in joining the team as my right-hand marketing/growth strategist and building this company from the ground up, please send me a cover letter with the opening phrase 'Your Growth Hacker Here :-)", and highlight your relevant experience and examples of success with other companies.
Looking to get started next week!