We adore chocolate, we love chocolate, we feel better when consuming chocolate. Chocolate is sweet, rewarding, gives us a great feeling, chocolate makes us happy…
The famous Dr. Ruth Westheimer says that "the taste of chocolate is a sensual pleasure in itself, existing in the same world as sex because chocolate stimulates the release of endorphins, natural hormones produced by the brain
The unique feeling of chocolate melting in our mouth, on our tongue is sensational and its mission impossible for other sweets or candies to come even close.
The bad news is, chocolate contains high amounts of sugar, a poisonous drug that is responsible for obesities. Sugar is also responsible for many other diseases and for the staggering growth of diabetes in the world. The WHO (World Health Organisation) wants to impose a sugar tax because sugar, is a sweet but notorious killer.
You can easily find “no added sugar” chocolate on the market, most of it is produced with Maltitol, a sugar alcohol (polyol) that replaces sugar. Maltitol has 75–90% of the sweetness of sucrose (table sugar) and nearly identical properties but Maltitol is also responsible for rather unpleasant laxative reactions plus and on top of that the real chocolate connoisseur will always taste the difference between the real chocolate and the no added sugar variant until…
Until he tastes our chocolate…
We produce a no added sugar chocolate using a sugar substitute made from healthy fibres extracted directly or indirectly from corn, chicory and beet sugar. This blend replaces sugar “one to one” in terms of sweetness and uniquely, also in functionality.
We claim our chocolate is so good, you won’t taste the difference! In fact, one of the most famous chocolatiers in the world agreed to give his name to it…
After signing an NDA (outside this website) we will disclose more details…
And this is where it starts for you…
What do we need?
A graphical mastermind, a brilliant thinker, a designer that bursts of creativity and energy!
Our ambitions are high; the sky is not the limit! We want you to bring our chocolate pralines to the same level as the strong well-known brands like for example Godiva, Neuhaus, Marcolini. Manufacturers of fantastic Belgian pralines but made with sugar, we won’t!
By the way, our chocolates are “Belgian Chocolates”, a proven brand that sells worldwide!
You will be responsible to build our brand from scratch, design the logo, the complete packaging from a little ballotin (google the word) to a highly luxurious gift box. All must echo “no added sugar” chocolate, 100% sensational taste without compromises or loss of any flavours. The box must stand out from the crowd and shout “EAT me, TRY me, BUY me”!
Apart from that you will be responsible for the design of a “shop in shop” concept, promotional pop-up stands to place in duty free shops at airports, hotels, promotional material, brochures, booklets to be included with our chocolates (pictures and flavours explained), a website, letterheads, business cards… everything… 3D where necessary, we want to virtually see what we’re going to put in the market.
You will sign a document to transfer ownership of every design you made for us.
We will only settle for the best, no less. Keep this in mind when you are applying for this long term assignment.
I sold you our project, time to sell yourself!
Applications without a personal cover letter will not be accepted.