I have been slaving away for the past 6 months on a new startup. I am at the stage of attempting to launch my service in london in the next 4-8 weeks. I realised I have a major block with appropriate website copyright & design of the brochure.
I like to think I'm quite creative and have enjoyed pulling together this project. BUT I also realise my talents do not lie in copywrite, brochure design etc. I utilised 99designs for the logo, a template for the web design. I am just at that stage where I am struggling to come up with the appropriate content for the home page and brochure to succinctly communicate the product and benefits on the home page and (yet to be designed) brochure.
Thats where you come in. I am looking really for someone who is a good marketing copywriter that can help me tailor the correct message on the home page, add input to the design and essentially also provide experience on the brochure.
The brochure is also of high importance. ie I am looking for something A5 double sided. I am looking to complete some A/B testing. As a typical startup, I am doing everything on a wing and a pray prior to launch. Hence I need a brochure, offer and call to action that will entice. BUT the thing is I don't want to do the typical here is 50% off on your first order as this will make a loss for which I could not sustain too long. I want to test that as well , but would also like to A/B test other offers that as less loss making and see how we go. Once I know I have an offer that brings in the customers. Then I am essentially ready to do a proper launch.
So yes. I have a block on a couple items that I need your help with.
As far as the engagement is concerned. Upfront I will explain the product, what we do, features, benefits etc (it's easy to understand). Thereafter I would like to get your input finalising website copy and help to design the brochure.
Of course marketing experience along with the above would be nice. But to be honest I am more concerned in your ability to effectively communicate with less. So the marketing is nice but communication is key. Hence English needs to more than proficient
Looking forward to working with you !!
Also just to put it out there both your experience and hourly rate will be major reasons against selection criteria given I am in startup phase and yet to attract any sizeable investment.
Thats it !.