Our company provides digital media services, including website design and redesign, coupled with SEO, social, PPC, etc.
Our Business Model:
Unlike many other companies, we work exclusively with one business in a geographic location. For example, we will only provide SEO services to one painter in a city and not any of his competitors in that city, thus ensuring focus on getting that client the best rankings and CTR possible. This exclusive approach has translated into our securing 24 new clients in the past 10-days.
With the previous explained, the rest of our business model is to then leverage the success of our city-specific clients and sell services to other businesses in that industry in other cities where they do no compete due to geographical limitations. For example, if we target the "painters" industry, we will develop between 3 to 5 high quality custom templates in the painters category. The website templates will need to be graphically attractive and follow on-page seo technical practices. We will provide the developer(s) with necessary photos, text, etc.
Additionally, the sites need to have value added features which allow the business to operate more efficiently, as well as create optimal user experience, engagement and client retention. For example, for a painter website, we would ensure they have a mobile friendly version which includes such features/plugins that allow the potential customer to take pictures from their smartphone of what they want painted and submit them through the site for a fast and easy quote estimate. This reduces for the painter the amount of time travelling to give an estimate. The potential customer is also pleased because the site allows them more quickly get an answer to what they desire: How much will it cost to paint xyz? Moreover, client acquisition and retention rates are better because potential customers, once taking the photos and requesting an estimate, are likely to terminate their search for other painters and wait for the quote to come back.
After designing the customized painter templates with the architecture and functionality discussed above, we would do some basic mock-ups and allow the painting company to choose. We then bundle in other services as needed for that client (e.g. seo, social media, link building, ppc, etc). As discussed, after we sell one of these service packages to a painter, we will not sell or service another painter in that city. However, we do then offer the same services to painting companies in other cities where they do not compete, and simply change the logos, provide unique text, and custom services they need. This allows us to offer geo-exclusivity to the local painter, while at the same time remarket our services to hundred of other painters each located in different cities (e.g., a Painter in Toronto does compete with a painter in Seattle).
We prefer Wordpress. Existing off-the-shelf templates can be used, provided they are customized aftermarket with the plugins/features required.
Phase 1 -- Work Required:
We will start by paying the successful candidate(s) to develop basic home-page mock-ups of 3 sites in a particular industry we select. We will provide ideas for what the mock-ups should look like by providing examples of websites we have researched. No functionality will be required for this initial phase, as we are first only trying to determine if the freelancer(s) have skill sets to create the graphically attractive product required. We will pay $300 to prepare these basic, home-page only, non-functional mock-ups.
What Work Will Follow:
If the candidate freelancer(s) performs well on the Phase 1 mock-ups, we will then pay them to build out the templates with the functional architecture discussed previously. We will also then pay to place the photos, logos, text, etc., into the templates for each client.
We expect to develop between 3 to 4 industry specific template packages per month, starting with these: corporate lawyer; painters; excavators; and tree service. We will then market those templates and our other services (SEO, etc), to between 300 to 600 clients located in different cities in those industries (e.g. those four specific template packages would be marketed to between 1200 to 2400 business in North America, and each then need the custom logos, text, images, etc.). After these first four industries, we will add new industry specific groups each month (i.e. doctors, medical spas, roofers, etc). We have identified currently 70+ specific industry groups to develop.
Conclusion: Please do not show interest unless your experience, quality level and on-time completion standards are excellent. Pay of $300 is for three Phase 1 non-functional, mock ups only for one industry group. However, if you do not have the staff to scale to a substantial amount of work in the next 90-days (e.g, between $15k to $20k of work per month), please do not apply. Thanks.