A. Choose any one of the following topics:
1. Evolution of globalization
2. Role of culture on marketing strategies of any giant consumer goods firms.
3. Unethical practices in cotton and textile sector.
4. Adaptation and standardization strategies of five MNCs.
5. Halal products (Halal Cosmetics, Halal Tourism, etc.) in international market
6. Intellectual Property Rights ( patent, copyright, gray market, fake products)
7. Ready Made garments from India.
8. Export and import documentation in UAE
9. Business opportunities for readymade garments in the Gulf Countries.
10. Distribution of FMCG in foreign market
B. After selecting the topic, the students should give details on the following points:
S. No. Components Requirements Approximate Words Marks
1 Introduction -Meaning and concepts
-Objectives 400 4
Main Body -Details on characteristics, such as features, types, growth,
-opportunities and challenges 1300 8
3 2 Case studies Two companies practices of the chosen topic in UAE/Middle East. 700 4
4 Conclusion Conclusion 100 2
5 Reference 10 references with in-text citation 2
C. Important Points
1. Individual work
2. Do write each point from the above requirement column to complete the work.
3. Word limit –2500 words
4. Submit the work in word document only through UMS portal, i.e., no hard copy accepted
5. File or assignment name should be with your first name, and the topic name (first two words), example, Hamad_halal products
6. Submission deadline – on or before November 5, 2016
7. Delayed submission may deduct your marks reasonably.
8. *Not more than 20 percentage of copy or plagiarism in your report, otherwise your marks will be deducted.
9. Reference should include journal articles, magazines, or any published materials, and the example of reference style is as below:
Alam, R. (2015), Mobile marketing: a study of buying intention, Journal of Economics, Management & Trade, 7 (3), 218-229,
10. Formatting: Cover page, Table of content, font size – 14 for heading and sub-heading, 12 for the texts, page number and your Name and ID No. at the footer, page marging-1*1*1*1.5