I am looking a creative and fun copywriter who can help write personal, interesting, unique copy for our app. This project will be long-term, so I am inviting interested copywriters to pitch their headline for this pop up. Your headline suggestion will help me understand your copywriting style.
ABOUT THE ASSIGNMENT:
We are trying to communicate that by clicking on the blue button, the user will sign up for a Premium monthly subscription, and get the first 2 months for free. This is a pop up that will show up for users who are coming from Maxis (phone service provider) which is promoting our app.
SCREENSHOT EXAMPLES ATTACHED:
LEFT - the basics of what we are trying to communicate
RIGHT - a more personal approach. There is a little bit of urgency. A little bit of anticipation of what you can do in the app
A little bit of info on what you can do with it (“on the go”).
What would be a better way to communicate the message on this pop up? Message should be catchy, personal and short. Why would I as a user click on that? How do we make the user feel like they will get some value out of this. This should not sound like corporate marketing.
ABOUT THE USERS:
users come to our app for Korean Drama TV shows and varieties (mostly), but also some Bollywood, Hollywood, music, music, trailers and clips. They download videos to their phone to watch on the go.
they come to our app because they are getting the best Asian entertainment subtitled in their language as soon as it airs
they are young, 20s, and consume a lot of videos on their smart phones
Please submit your headline.