GuidelineCentral.com: We are a publisher, who has exclusive content partnerships with over 35 various medical associations. We are a relatively small, but growing company.
We have a main website, a few microsites, an iOS app, and an Android App - we currently use Google Analytics (standard) and Mixpanel for tracking. We are seeing that neither is setup correctly in the app, and there may be some inconsistencies with the website tracking as well. So our goals are:
1) Make sure analytics issues are identified (you can fix, or we can ask our dev team to fix)
2) Make any suggestions on additional areas, events, properties, etc. to track
As another scope, we would need help interpreting some of the data over the last two years. I say that would be another scope, because until we address #1 above, we can't be sure which portion of data are accurate.
Mixpanel was initially setup two years ago (same with Google Analytics for the apps)
Google Analytics for web has been up for the life of the site
The site is built on Wordpress, and the apps are 100% native code (no phone gap or anything).
Please let me know what the next step would be...We are looking to move on item #1 fairly quickly.