We need a buyer persona created for the CEO of a specific niche within IT.
You should be familiar with how to research buyer personas and craft this into a coherent buyer persona document.
As this is for a niche where our company does not yet have clients to interview, you’ll be using a list of approximately 10 CEOs in that niche and analyzing what you find on each of their company website bio pages, Google search results, LinkedIn profile, Twitter profile (if applicable), company YouTube channel, and company SlideShare profile.
- Example of one of our other IT-related buyer personas (four pages in length)
- List of CEOs in this specific niche
- Training webinar to watch on the basics of buyer persona research (about 25 minutes)
- Information gathering worksheet for each CEO
- Worksheet to aggregate raw data
- Template for buyer persona document
- Experience creating buyer persona documents
- Understanding of Inbound marketing (Inbound...