I have a client with a new corporate site being redesigned. Need to run the usual checks looking at current pages, links to those pages etc
URL is not changing but they are re-designing and moving to a new CMS (Wordpress)
Please do not contact me if you have not done SEO site migration work before.
I will need specific examples of when you have done this and any issues you faced or resolved
All the below will be need - now you can tell me what I have missed off the list :)
site crawl to map current URLS
inbound link analysis
301 redirect mapping
analyze your current site reporting.
Set-up webmaster tools (search console)
Specifically, you can focus on the top content, landing pages, and referring sites reports. They will help you gain a solid understanding of which pages are visited most, which are the top landing pages, and which pages are receiving the most referring traffic. Once you analyze these reports, make sure you export them from your analytics package so everyone...