I'm updating the website look and feel for a specialized car shop. They do sales, service and restorations of classic Italian cars, most notably known for their work on the Lamborghini Miura. All of the copy needs to be updated to match the aesthetic and be relatable to the sophisticated international audience. This project is a close collaboration between an interaction designer/developer, a graphic designer and you, the copywriter. You should like cars and the car culture. The voice of the copy will ultimately need to vibe with gearheads across the world.