My name is Michael Weber and I started a company called DirectLineMD that offers a app to hospitals to help build their service line. Over some time, I’ve tried different methods to market my services and (after many trials and errors) have found that email marketing has gotten real results.
However, across my various campaigns I have had some that work excellent and some that worked very poorly. I believe many of my issues to be related to deliverability (determined by both email content and the method of acquisition of email addresses.
At this point I’ve run multiple email automations so there is a good about of data to utilize to create an optimized email campaign.
What I need is someone to look at the data from my previous campaigns, combined with their own experience to address the following issues:
• Consider/Address any technical issues to improve deliverability (this has been a difficulty with more recent campaigns)
• Optimize copy/graphics
• Optimize subject lines
The target audience is health care so any experience in this field would be preferred.
Please let me know any thoughts you would have and how you would picture us being able to work together.
Thanks, and I look forward to hearing from you.