We are looking for an exceptional Direct Email Manager to oversee all aspects of email marketing to help us boost funnel conversion, deepen consumer engagement, and increase prospect lifetime value.
The successful candidate will have a strategic, detail-oriented mind and deep experience working with the big Direct Mail levers: data, offer and creative.
The Direct Email Manager is responsible for the marketing efforts and communications strategies across a portfolio of channels to cultivate registered prospects into more profitable relationships by cost effectively driving customer engagement, cross-sell and loyalty.
The Direct Email Manager will plan the email daily calendar and optimize every aspect of the growing email marketing program. This person should have a very strong analytical talent, with an eye toward optimization, segmentation and testing.
* Define and execute a strategy to maximize revenue through specified email communications...