We have 5 weekly blog emails and a weekly compilation that need to be designed and sent out. Each blog email goes out on a specific weekday. Then we have a compilation email sent out on Saturdays showing highlights from the previous week's blog emails. Each email already has a template for look and feel. The content which includes copy and CTAs / images will need to be updated for each blog. The copy will always be provided. Most of the CTA images will be provided as well.
Once the emails are created, we do test emails through our email marketing system, Bronto. However, we are moving to SalesForce Marketing Cloud for our email marketing system in middle of October. We do create / upload the HTML email code into the system for each new email. Then we send out a test email to the test group for Q and A. Once approved, the email is queued up to be pushed out to the blog recipients at a future date per the blog sending schedule.
Using the pre-existing templates with copy and images provided, each blog email creation/testing takes about 30 to 45 mins at maximum. Once familiar with the email creation and setup process, it takes less than 30 mins to complete each blog email from start to finish.
The key priorities for this job request are:
- Attention to detail
- Error-free code and links in emails
- Must have a good understanding of HTML and CSS as pertains to email creation
- Familiarity with a email marketing system like Bronto, iContact, ExactTarget, etc. very useful
Attached are current examples of the blog emails that are sent out weekly. There are also future opportunities to create promotional emails and update the blog email template designs.