FACEBOOK AD CAMPAIGNS GOOGLE DISPLAY NETWORK ADS
SOCIAL MEDIA PAGE MAINTENANCE
FACEBOOK TWITTER YOUTUBE
Project Scope and Objectives AIMS/OBJECTIVES:
Increase Brand Awareness and Availability in Dubai. Increase Following and Engagement with the target audience. Increase sales/revenue via proper lead generation approach
SOCIAL MEDIA MARKETING SCOPE CHANNELS: FACEBOOK, TWITTER AND YOUTUBE
LEAD GENERATION CAMPAIGNS VIA FACEBOOK:
Facebook Ad Campaigns would be leveraged and geo-targeted based on consumer and organizations profile (For e.g. those who live in the UAE and looking for restaurants similar to that offered Mexican and Spanish food, in the locality of the restaurant, have a liking to hangout and go for dinner etc. with friends and many more other leading to a higher conversion rate. The reason for this is that, we will only target those who are genuinely interested in the brand’s products. For e.g. (People following other restaurants similar to that offered, will also be pulled in via our targeted ads) Our ads will run as a carousel ad, 3 images in a line and will have 3 different creatives pertaining to the brand and offerings. The ads will have a crisp copy and pertaining to the emotional appeal of the target audience. Content will be engaging to attract potential customers - the main target market
LEAD GENERATION AND AWARENESS VIA GOOGLE DISPLAY NETWORK ADS:
Via the Google Adwords account on Google, we will run Google Display Network Ads which will be: - YouTube Preview Ads (Skippable/non skippable) option - GIF and Image Ads on all sites similar to that of the restaurant, chillis site, Mexican food in dubai sites etc.
MAINTENANCE OF THE FACEBOOK, TWITTER AND YOUTUBE PAGE IN THIS REGION (PURAVANKARA GCC)
Creating a GCC region-centric presence for the brand on Facebook, Twitter and YouTube This would also give people in GCC a reference point. Also, when anyone types GCC the chances of the pages appearing as part of their search is more. Posting videos and artwork/images of the products available and with background design Content will be engaging to attract potential customers We will also post contests on Facebook and Twitter from time to time. For e.g. (Share your most memorable Mexican food moment to stand a chance to win a dinner for two from Espana) YouTube page will be created and videos will be uploaded from time to time. The videos will be either scripted stories or firsthand testimonials from customers during trade shows. These
videos would also be shared on Facebook and Twitter to enable cross platform linking and awareness of the brand in this region.
WEBSITE REQUIREMENTS FOR SOCIAL MEDIA CAMPAIGNS
In order to compute the exact ROI of our Facebook Ad Campaigns, we would need to insert the tracking code on to the site’s ‘Online order’ page and the ‘Thank You for submitting your query’ page. We can give you the tracking code to be installed by your team. We can even create a landing page on your site for this purpose.
POINTERS TO BE NOTED
A campaign report on social media lead generation and performance shall be produced to the client All content in the form of Logo or any brand specifics required to be included, to be given by the client A Facebook Ad campaign, results in cross platform coverage (smart phones, tabs, pcs) as pop up ads targeting the above devices. The Ads would appear on Instagram as well, even if the brand does not have an Instagram page and all smart devices mobiles as pop ups.