The Digital Marketing Manager manages various client accounts, with primary responsibility for Google AdWords and Bing campaigns.
Additional responsibilities of the Digital Marketing Manager include: landing page optimization, regular reporting, and other activities such as search engine optimization (SEO), social media, display media, and Facebook advertising.
Deploy various usability, creative, and conversion tests to continuously improve the customer experience and drive optimized performance and improved KPI’s
Manage national SEO (organic and PPC) strategy, including but not limited to paid search campaigns including keyword generation, ad copy testing, bid management, landing page optimization, budget management, agency management, etc.
Measure the effectiveness of digital marketing efforts – regularly analyzing and creating actionable reporting on all digital marketing initiatives overseen by the position, including website(s), organic search rankings,...