I'm representing a binary option broker who next objective is to have a increase in the women customers
we want to create a Market research report about women in the world of binary options
we want to To use this report to create Market strategy for potential women custumers
we want to define this target audience and get some customer behavior insight
We want to create a new market segment for women that trade binary option
Women : Country and
the structure of the report:
A.purpose and scope
B.data analysis (i suggest focus groups per country or quantitative research that will provide data for analysis)
1. Size of Market.
2. Geographic and Demographic description of customers.
3. Market Segmentation Characterization (,income, social class, Psycho-graphic segmentation, Behavioral segmentation, Networks Etc.)
4.Analysis of market demand.
5.Consumer needs, wants, habits and behavior.
6.Product Research (not a must)
7.Advertising and Promotion...