We currently have a few ad groups going. There has been traffic coming through every day however no orders, or even serious inquiries. Both the ads and keywords are very specific so I am somewhat bewildered. We need to understand whats going, is it the ads, keywords, landing page issue, on page issues, do we need to add something to make things more enticing, maybe all of the above or none of the above?
We are looking for a list of concrete recommendations and instructions on how to best implement these recommendations (we know the basics of adwords as we have set up the ad groups, ads, keywords, etc)
We have Google analytic as well