I work with clients within the beauty, cosmetic and laser industry and am looking to start a long term business relationship with someone who has a vast knowledge and understanding of Google Adwords and can deliver excellent work time and time again.
The way the process would work with engaging your services would be that I will have strategy sessions with my clients and then put together a strategic direction document that I would send to you. From this, I would ask that you conduct and deliver the following things for each of my clients based on the strategic direction document I send to you.
• Market research to find out best practises in this industry
• Creating a list of main keywords for campaign
• Designing campaign structure and strategy
• Defining KPI’s for the campaign and forecasts of success and costs
• Creating ad copy
• Creating landing pages
• Installing relevant tracking systems
• Building campaign in Adwords (draft)
• Approval from client on keywords, ad copy and landing pages
• Testing to make sure everything works and tracking is accurate
• Go live
• Initial testing and optimisation to get campaign within KPI’s
• Ongoing management to improve campaign and keep it within KPI’s
I offer two levels of service - Basic and Pro and these are detailed below.
Basic: market research, planning and strategy, landing page creation, campaign setup, testing and ongoing management
Pro: Extensive market research, planning and strategy split testing landing pages and campaign setup, vigorous conversion rate optimisation and ongoing management.
First of all, are you able to deliver the above components mentioned? I am after a one off price for delivering the above services as opposed to a $/hour figure - please provide me with a one off price on the Basic and the Pro versions of what I offer. Please give me an understanding of how you reached this price? NOTE: I have put $5 in the budget below as I am wanting to hear back from you what your one off price is.
At your current workload capacity, how many accounts (Basic or Pro) could you take care of on an ongoing monthly basis as all of my clients will be enrolled for Google Adwords strategic management for at least 12 months.
I would require that you do the work as detailed above on a sister business of mine - a beauty salon, before I asked you to work on accounts for clients, so that I can experience and have first hand knowledge of how you work. I would ask you to complete this work once we have negotiated and agreed upon a price for the monthly services as above.
Please note, that whilst I advertised it as a full time ongoing commitment, to begin with, it would take time to reach this and we would need to complete the initial aspect of having you work on my business first to ensure the quality of your work.
If you have any further questions about this, please feel free to contact me.
Thank you for your time and I look forward to hearing from you soon.