I'm currently launching a campaign for AdWords for local businesses and will soon be needing someone to set up and run my campaigns for me.
If you have experience running AdWords for lawyers or attorneys campaigns, that is a definite bonus, but not necessary.
Case studies or proof shots of what you've done in the past would be helpful as well (I may also need them to show potential clients who I'm speaking with what my team is capable of).
Specifically, I would like to see on past accounts you've worked on how many leads came in through your efforts, how you reduced the CPC per lead, how the landing page edits you made resulted in higher opt-ins, etc. Those are just examples, anything you've worked on in the past where your knowledge, skill set and efforts improved conversion or reduced CPC will be helpful for me to hear about.
Good knowledge of SEO is also a plus, but not necessary.