Align all marketing initiatives, materials, content and resources into a unified message aimed at increasing awareness, building community engagement, and driving sales. Plan and manage a marketing automation campaign using our existing Salesforce and Pardot software that encompasses all elements of inbound marketing including SEO, content generation, social marketing, lead generation, engagement, conversions, and analytics. Implement digital marketing campaigns involving social media, websites, SEO, email, digital media, mobile marketing, and social media. Conduct market analysis identifying opportunities that match core competencies with customer requirements in high growth sectors. Conduct competitive analysis identifying opportunities to communicate a differentiated and superior offering.