We are looking for intelligent, detail-oriented, motivated Pay Per Click Advertising specialists to assist us in achieving our online marketing goals. The ideal candidate will be an expert in Pay Per Click Advertising (PPC), strong written and verbal skills, and expertise in Google AdWords, Google Analytics. MSN AdCenter expertise also desired, but not required.
Must take a look at current Ad-words Campaign see if it makes sense to rebuild around it or destroy it to keep our business going on track with bringing in leads. Must know how to develop landing paged for Ad-words landing page.
The candidate should also be results driven, self-motivated, ambitious, organized, articulate and a self-starter. The PPC Specialist will be responsible for helping us develop and launch PPC campaigns on an as-needed basis.
Experience with Search Engine Optimization is a plus.
Pay Per Click Specialist Duties
Implement Strategies to lower spend and increase clicks.
Help create PPC strategies and keyword research and analysis
Implementation of PPC strategies
Help create and optimize the existing PPC campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
Assist in reviewing and optimizing underperforming ads
Help analyze performance of campaigns along with recommendations for improvements
Recommend new content for websites, as needed
Recommend landing page optimization, as needed
Must be detail-oriented and reliable
PPC required skills:
- Google AdWords
- Google Analytics
- Strong written and communications skills
- Good copywriting and grammar skills
Skills strongly desired, but not required:
- Google Website Optimizer
- MSN adCenter
- Knowledge of SEO
- Proficiency in Word, Excel, and PowerPoint
When applying for this position, please note that we operate in US EST, so please specify your schedule in our timezone, as well as your hourly rate and proposed weekly estimate on managing reasonably small PPC campaigns.
Thank you for your interest in our company, and in this position.