I need an ongoing, expert SEM manager to handle my company's PPC campaigns. We are open to channels for testing and have a substantial ad budget to make the campaigns successful. This person must be AdWords certified and have in-depth knowledge of Google algorithms. As well as a proven track record of not just managing accounts, but being involved in ROI and caring about deals closed from a campaign, not just the cost for a keyword.
This person needs to be proactive in their advice and pay close attention to every detail of the campaign in order to give insights to my marketing team. I would like this role to act as the SEM branch of my department and come to me with information that they need to get the job done, not just rely on me to provide everything.
Finally, I would like weekly, customized reporting.