We are seeking a PPC expert with minimum 5 years of experience in full-time SEM/PPC campaign management, tracking, analytics and optimization experience in an agency capacity with a proven history of excellence in delivery, quality and performance.
• Directly manage PPC efforts on specific key accounts, with responsibility for planning, execution, optimization and client satisfaction
• Create, manage and optimize PPC campaigns on Google AdWords, Bing/Yahoo, Facebook and other online channels for key dental client sites
• Write compelling headlines and descriptions for paid ads according to SEM best practices.
• Build and update keyword lists and ad copy, prepare regulatory submissions and oversee their approval process
• Manage bids and budgets, test and optimize keywords and creative; maintain forecasts and goal metric tracking
• Create and implement tests to achieve actionable results and improve campaign performance
• Ensure that the latest search/social...