The Public Interest Network includes U.S. PIRG, Environment America and other organizations that engage in research, advocacy, grassroots organizing and litigation and other strategies to win positive changes for our environment and our society. Our websites are for supporters of our campaigns and organizations, where they can go to learn more, take action on the issue, and give us money.
We're looking for a backend web developer with experience in Google Analytics.
We’re looking for someone who can:
- Help us come up with a measurement strategy. We have an idea of the numbers we care about, but we want someone to walk us through this process to make sure we’re tracking the right data that will get us the numbers we want.
- Roll up our network of 60 different websites between two brands into a single view in Analytics.
- Help us implement event tracking on those pages so we can track conversions by campaign. Specific conversion data we’re interested in tracking: new action taker; action taker; donor; donation amount.
- Push page-level attributes from our data layer and UTM tags.
- Set up a few reports in our main view so that we understand how to slice the data by different dimensions.
- Train us on how to work with the event tracking they set up and train us how to create reports. We want them to show us and document the dimensions they have set up and we want to make sure we can use them and know what we are doing with reporting. Part of the report training should walk us through they key numbers to look at to understand the data that’s important to us.
Additional Project Background
We're are a multi-brand and multi-organization network. We have websites set up for two federations of groups with about 30 organizations in each federation, but we post very similar content to all of those domains, and we use common campaign tags. We want to roll up all of our sites into one analytics view so we are able to evaluate the performance of shared campaigns as a whole. Instead of just one page for our Save the Bees campaign at one site there are 30 pages at 30 sites.
We want to be able to report on the domain level how each page is doing but the more important thing is to be able to report on the campaign level. We care more about the campaigns than about the domain. For example, when someone looks at our Save the Bees page and signs the petition, we want to know how that Bees campaign is performing across our websites as a whole compared to other campaigns. But then, we want to have the option to see how the Bees page performed at the Environment California site vs. the Environment Massachusetts site if we decide to drill down.
We think event-based tracking that can tie these pages together into one event might be a useful strategy.
Other things to note:
- Our sites aren't all in one platform. Our sites are Drupal 7 sites but donation and online action pages are currently in the Salsa system.
- We're redesigning our sites in the next year so we'd like the solution to be something we can implement now but also execute in our new sites.
We expect this project to take 20-30 hours.
We would like to have our Analytics systems updated by Dec. 9.