We are looking for a fast working team that can complete the following:
- Import Marketo data into Google Data Studio through Google BigQuery
- Aggregate several data sources in Google Data Studio: Google Analytics, Google Adwords, and Marketo data
- Create SEO reports in Google Data Studio that answer the most important SEO, business, and demand generation questions.
Deliverables include aggregated visual data in Google's Data Studio for:
• What landing pages/blog pages/web pages earned the most revenue?
• What pages were involved in each stage of the buyer’s journey?
• What channel resulted in the most engaged, new names, and revenue?
• What was the valuable (revenue) content (blog, webpage,…) consumed for organic traffic, paid traffic, social,…
• What sources resulted in the highest demos and lowest revenue
• What technology, device, platform, and content combo resulted in the highest revenue?
• What role did site search play in demos?
• What interaction resulted in the highest revenue: menu or search?
• Understand multi-channel funnels and their combined relationship to demos and revenue?
The cross-pollinate above charts with:
• Session number (1st session vs 5th session)
• Employee title
• Company size
• Social channel